Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Join us in our latest episode as we venture behind the scenes of the 2023 NextGen Hackathon. Hear from the winning team of talented undergraduates from CUNY, College of Staten Island as they share their experience, triumphs, and the secrets behind their remarkable victory. Dive deep into their journey, from overcoming obstacles to unveiling their thought-process, all culminating in a well-deserved win!
But that's not all – we'll also talk about the #iaAnnualConference, where this exceptional team showcased their winning solution to industry professionals. With a focus on sustainability, they harnessed real consumer data and their data science expertise to develop an impactful solution centered around EVs called "PowerShare." Tune in to discover the inner workings of their revolutionary creation and explore how hackathons like this one provide invaluable opportunities beyond the classroom.
Optimize eCommerce 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Why Data Siloes Should Be Marketing’s Public Enemy #1
Consumer Outlook: Bringing the 2023 Consumer into Focus
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Sustainability at GfK: What You Need to Know
The new faces of brand purpose: Smart strategies for high-stakes times
Leveraging trends to stay ahead of tomorrow’s consumers
Climbing the Consumer Insights Ladder
The Next Opportunity in The Next Generation: Data Insights
American Women: How They Feel & What They Do
Diversity & Inclusion in Research
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
How to address supply chain issues this holiday season
Becoming a brand your consumers trust: The DTC Model
Constellation Brands and BeenThereDoneThat talk DTC strategies
The closing gap between the virtual world and reality
The ROI of actionable insights
How to increase your eCommerce traffic (a checklist)
A look at the top Latin America economies and their consumers
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