Hamish and Scot talk about the journey of commercialising an idea from concept to shelf. We cover the costs involved and the process of validating an idea. Scot explains the role he plays as an industrial designer and Hamish outlines his approach in the early stages of commercialisation.
Product development is certainly not for the faint-hearted, however, Scot and Hamish reassure listeners that with the right approach and the right advice, commercialising an idea can be one of the most rewarding things you can do.
Both Scot and Hamish explain why they’re brutally honest with people from the outset and their willingness to say whether an idea may or may not work. Is it better for you to spend your money on a holiday?
Listen to find out more.
Why Invention Benefits Australia & Society
Special Guest: Michelle O’Hara
Smart Product Design
Using Professionals
Brand Culture
Videography
Paul Nielsen: Cyber Security
Paul Nielsen: How To Value Your Business
Lisa Holownia: An Inventors Journey
Setting Up To Sell
Marketing Priorities to Maximise Energy
The World of Invention. With Special Guests Terry Hurlock, Ian Carlyon & Angelo Coco
Patents. With special expert guest Regan Gourley.
Manufacturing. Scot talks you through the process of manufacturing and details some of the pitfalls you need to be aware of.
Why We Podcast. Scot and Hamish talk about why they produce Off To Market™
Marketing: Selling It Yourself
Commercialisation (Part 2) The art of separating money from investors and customers
Messaging. Why it’s essential and what you need to consider before going to market.
Prototyping. The touchy-feely side of things.
Commercialisation. We talk pricing strategy, national and international distribution as well as hats and politics.
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