We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marketing and demand generation, joins us to share insights that couldn't be more relevant to our current business climate. As Deanna aptly puts it, "Buyers, consumers in general, are spending significantly more time digging in and doing their own research." This shift in consumer behavior is transforming the way businesses need to approach sales and marketing.
In this episode, we explore the reasons behind this shift and how it's affecting various industries, including the car vending machine trend exemplified by Carvana. Trust, efficiency, and control have become paramount for today's consumers. Whether you're in B2B or B2C, understanding and adapting to these changing dynamics is crucial. We'll delve into the importance of trust, the consequences of broken trust, and the need to align your strategies with evolving consumer preferences.
Join us as we uncover the keys to thriving in this new landscape of consumer behavior with Deanna Shimoto on "Rooted in Revenue." Be ready to look at transforming your business strategy and stay ahead in today's ever-evolving market.
Links from this episode:
The Two-Way Interview with Mark Donnigan
Correcting the Disconnect in Your Customer Service
Vetting Your Network Security Vendor and Locking It Down.
Time for Security Review to Continue #WFH or Hybrid
What you need to know before going after an International or Global Market
What if the old audience is still enjoyable, but not as profitable?
No lead should be ignored, but not all leads should be sold to.
Keeping Your Event Attendees Engaged and Wanting More
Tucking Away Emotion to Build Your Invincible Brand
Crisis Readiness Equals Freedom - 3 Steps
Generate Revenue From All of Your Passions
Get out of your way and create a successful business.
Corinne McCormack - How to launch a multi-million dollar business.
Typos on your site can cost you money - tips to fix it.
Online Reviews - why you need them, where to find them and how to respond.
Which comes first - the why or the how in the first presentation?
When your voice drives the sale away before it started.
When to outsource sales training to jump start growth.
Decision Makers Have Disabilities.
5 Tips to Whale Hunting for Global Accounts
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