This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Medical Spas Are Opening Again: Now What?
How Trusting Intuition and Building Community Can Lead to Medical Spa Success
Facial Aesthetics Is More Than Skin Deep
Medical Spa Social Media Advice for Building a Brand Online
How to Build an Aesthetics Business by Prioritizing Employee Loyalty and Customer Satisfaction
COVID-19 Safety and Medical Spa Dos and Don'ts with Candela
COVID-19 Update: Medical and HR Perspectives with Paul Edwards of CEDR HR Solutions and Robin Patel, MD
Succeeding While Putting Patients Before Profits with Lori Robertson, MSN, FNP-C
PPP Update: Forgiveness Rules and Changes from the PPP Flexibility Act
Using Digital Strategies to Grow During and After COVID-19
3 Ways to Transform Your Practice for the New World
All-Star Medical Spa Owners Reunited: Re-opening and Lessons Learned from COVID-19
PPP Update: Forgiveness Rules, Re-hiring Employees, and Potential Upcoming Rule Changes
Setting Medical Spas Up for Success with Cartessa Aesthetics
PPP Loan Forgiveness Application and Other Updates
Steps to Survive COVID-19 When Re-opening
PPP Update: Guidance on Forgiveness Rules, IRS Rulings and Moving Targets
Galderma's Response to COVID-19
Risks of Re-opening for Texas Medical Spas
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