This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Update on the New Stimulus Plan
Building a Medical Aesthetic Community: Interview with AmSpa’s CEO
Is OSHA a Four-letter Word?
RN Scope of Practice in Medical Aesthetics
Why Medical Spa Investing Is More Attractive Than Ever Before
Greatest Hits: How to Make Sales Your Zone of Genius
The Return of COVID Restrictions
Greatest Hits: How to Get Relief from Stress and Anxiety During This Difficult Time
When COVID-19 Hits Close to Home
An APRN’s Perspective on AmSpa’s Practice Guidelines
Recovering from COVID-19 as a Person, Practitioner and Business Owner
The Path From RN to NP for a Nurse Injector
Before and After the Shutdown for a Medical Aesthetic Practice
HR for Small Businesses: How Company Culture Can Define Your Success
Breaking Down Injector Training with Kevin Harrington
Medical Spa Law Behind the Scenes
Greatest Hits: How to Make $1.5 Million in Revenue from Instagram with Shelby Miller, FNP-C
Bucking the Trends as a Solo Practitioner
Building a Profitable Practice Based on Injectable
Building a Small Market Medical Spa
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