Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. The result is messaging, branding, advertisements, pricing and products that are more “brain-friendly” (meaning more leads, conversions, and revenue).
Our conversation with Melina covered the anchoring effect and what a powerful tool it can be for both sellers and buyers alike. We also chatted about her John Mayer playlist on Pandora and some of the things she’s doing to make the world a better place through the education of behavioral economics and neuroscience.
Kurt and Tim are also announcing our newest podcast, Weekly Grooves, which will be launching shortly, and we hope you’ll check it out.
Groove idea for the week: What are you doing to integrate the anchoring effect into your business or your personal life?
© 2020 Behavioral Grooves
Links
Brainy Business Website: https://www.thebrainybusiness.com
Melina’s INC.com articles: https://www.inc.com/author/melina-palmer
Melina’s Facebook: https://www.facebook.com/thebrainybiz/
Melina’s Instagram: https://www.instagram.com/thebrainybiz/
Melina’s YouTube: https://www.youtube.com/c/thebrainybusiness
Melina’s Twitter: https://twitter.com/thebrainybiz
Melina’s LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/
Melina’s John Mayer Playlist: https://pandora.app.link/UrWQ28B6l3
Anchoring Effect: https://en.wikipedia.org/wiki/Anchoring
Decoy Effect: https://en.wikipedia.org/wiki/Decoy_effect
Ran Kivetz, PhD: https://www8.gsb.columbia.edu/cbs-directory/detail/rk566
Katy Milkman’s Fresh Start Habit: https://magazine.wharton.upenn.edu/digital/katherine-milkmans-fresh-start-study-becomes-perennial-media-favorite/
Counterfactual Thinking: https://en.wikipedia.org/wiki/Counterfactual_thinking
Seattle Mariners: https://en.wikipedia.org/wiki/Seattle_Mariners
Audacity (digital audio workstation): https://www.audacityteam.org/
George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html
Musical Links
Gene Autry “Back in the Saddle”: https://www.youtube.com/watch?v=rSqcxFGFVas
John Mayer: https://www.johnmayer.com/
Michael Bublé: https://www.michaelbuble.com/
Lady Antebellum: https://www.ladyantebellum.com/
Miranda Lambert: https://www.mirandalambert.com/
Patsy Cline: https://en.wikipedia.org/wiki/Patsy_Cline
Christina Perri: https://en.wikipedia.org/wiki/Christina_Perri
US National Anthem: https://en.wikipedia.org/wiki/The_Star-Spangled_Banner
Tom Petty: https://en.wikipedia.org/wiki/Tom_Petty
Damien Rice: https://damienrice.com/
Red Hot Chili Peppers: https://redhotchilipeppers.com/
Ella Fitzgerald “Mac the Knife: Ella in Berlin 1960”: https://www.youtube.com/watch?v=iR1__k-BxhY
Steely Dan “Gaucho”: https://en.wikipedia.org/wiki/Gaucho_(album)
Beatles “Abbey Road”: https://en.wikipedia.org/wiki/Abbey_Road
Beatles “Sargent Pepper”: https://en.wikipedia.org/wiki/Sgt._Pepper%27s_Lonely_Hearts_Club_Band
Iron & Wine: http://ironandwine.com/
Dessa: https://www.dessawander.com/
Make It Scale: How To Drive Behavior Change Initiatives | Neela Saldanha PhD
The Best Behavioral Science Books Of 2022 (According to Kurt and Tim!)
How the Right Journal Can Help You Reach Your Goals in 2023
How Game Theory Can Be Used To Explain Human Behavior | Erez Yoeli
Do One Small Thing Every Day That Scares You | Scott Simon
Want To Join A Secret Club? With Michael F. Schein
How To Redesign Social Media Better So That It’s Actually Sociable
Groove Track | Tale of Two Markets: Do We Help People Only For Money Or Candy?
Why Do Good People Let Bad Things Happen? With Max Bazerman
A Proven Way Expectations Can Unlock A More Positive Life | David Robson
Grooving on Cheating: Kurt, Tim, Christian Hunt, and Koen Smets
Can You Unlearn History And Still Love Your Country? With Dolly Chugh
How To Get Comfortable With Uncertainty: The Ambiguity Mindset with Debbie Sutherland
Quit: Why We Do It Too Late and How To Get Better At It with Annie Duke
Four Steps To More Effective Conversations | Chuck Wisner
How To Have A Conversation About Racism | Robert Livingston
Visualize A Horse...But What If You Actually Can’t? Aphantasia Explained With Dr Adam Zeman
Want to Know How Priming Works? It Starts With Your Conscious, Not Your Unconscious | John Bargh PhD
Rory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]
How Good People Fight Bias | Dolly Chugh [Republish]
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Choiceology with Katy Milkman
The Science of Happiness
Obsessed With Humans On The Verge of Change