In the next step of the marketing process, we move on to monitoring. Looking from a long-term perspective, you need to track activity to ensure it's having an impact and going the direction you desire. Thanks to developments of the internet as a marketing tool, it's possible to obtain real-time numbers, check engagement and discover where your value lies. But delving into analytics can be a double-edged sword, with data overload potentially causing you to lose focus on your goals.
S2E19 - The Social Dilemma - Are we part of the problem?
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E13 - Partnerships for Performance
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
S2E9 - Business Model Philosophy
S2E8 - Social Media Marketing
S2E7 - The New Normal
S2E6 - Adapting & Surviving the "Lockdown"
S2E5 - Why WordPress?
S2E4 - Case Studies & Testimonials
S2E3 - The Power of Why
S2E2 - Business Planning
Marketing Matters S2E1 - The Infinite Game
Marketing Matters Episode 20 - Marketing at Christmas
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