In the next step of the marketing process, we move on to monitoring. Looking from a long-term perspective, you need to track activity to ensure it's having an impact and going the direction you desire. Thanks to developments of the internet as a marketing tool, it's possible to obtain real-time numbers, check engagement and discover where your value lies. But delving into analytics can be a double-edged sword, with data overload potentially causing you to lose focus on your goals.
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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