DMOU: Destination Marketing Organization University
Business:Management & Marketing
Destination Marketing has never been more politicized…but recent budget attacks have actually indicated a path forward in the way we communicate the value of what we do. Destination International’s Jack Johnson shares the research behind the new lexicon that DMO pros will need to employ to establish Destination Marketing as a Community Shared Value. You’ll also hear Jack’s take on refining our message from one of logic and fact to one utilizing emotion in order to capture the imagination and support of residents and community leaders.
And, to see Jack's presentation on the subject from this year's Annual Convention of Destinations International, click HERE.
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Butch Spyridon: The Chair's Agenda for Destinations International
David Peacock: The Future of Tourism
Shelly Green: On Ethics and Accountability
Ray Hoyt: Diversifying DMO Revenue Streams
Dave Nolan: Lessons Learned from a Former DMO Pro
Adam Stoker: The Touchpoints that Drive Destination Marketing
Don Welsh & Jack Johnson: Destination International's Response to the New Reality
Katherine O'Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative
Kalene Griffith: Creating the Seat at the Table
Rickey Thigpen: Prioritizing Diversity, Equity and Inclusion
Gary Sherwin: A New Model for Destination Marketing
Jay Burress: On Being a Shared Community Value
Steve Paganelli: 20 Years of (Re)Evolution with TripAdvisor
Meghan Risch: Crisis Communications in a COVID-19 World
Julie Hart: What DMO Leaders Need to be Considering Now
Bill Geist: The Role of DMO Boards during COVID-19
Bryan Grimaldi: What DMOs Need to Be Considering in the Era of COVID-19
Gretchen Hall: On Destination Management
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