The Passle Podcast - CMO Series
Business:Marketing
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger and more complex firm than those you have experience in.
Whatever those challenges are, artfully crossing those lines is essential for those looking for legal marketing succes. Someone who has built a truly remarkable career in legal marketing is Gillian Ward, Global CMO at Bryan Cave Leighton Paisner.
Gillian's career has seen her move across hemispheres, between legal giants and has taken her from England’s industrial North to the towers of Houston Texas.
Gillian joins Eugene McCormick on this episode of the CMO Series to discuss:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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