Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee suggests in every single post you create, you want to relate that back to your own experience. She believes those personal posts are the top type of posts when it comes to creating content that gets the best levels of engagement.
Even larger firms can be personal. The trick is to engage others beyond you as the owner. Bring in team members and tell their stories. And don't forget your customers. They have stories and experiences with you as well. Their stories may come in the form of testimonials talking about working with your and the results they have achieved.
As you are trying t bring a personal touch to your marketing, consider video. Your social media video don't have to be slick and over-produced. A simple smart phone video, will bring a personal touch to your story and highlight the human side of your business.
About Victoria Lee
Victoria is the CEO & Co-Founder of 100 Pound Social which is a fully productised, low-cost social media content agency — run like a SaaS company! 100 Pound Social was founded in 2017 and was fully bootstrapped. Now 100 Pound Social has over 200 customers, 72% average year-on-year revenue growth and 52% average year-on-year customer growth. Victoria started out working in journalism then started 100 Pound Social following spinal surgery in order to create a work-from-home flexible job for herself. Today, 100 Pound Social is a full remote/distributed company with over 20 team members.
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
#945 Why Do Storytellers Have More Fun?
#944 - Absolute Marketing
#943 - A Good CTA Drives Action
#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
#939 Build Your LinkedIn Brand
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
#934 Face the Day
#933 She Thinks Big
#932 - Find Your Personal Sytle
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored