DMOU: Destination Marketing Organization University
Business:Management & Marketing
Over the past 5 years, observers of Puerto Rico Tourism’s comeback from hurricanes, earthquakes, Zika, the Pandemic and political turmoil have marveled at the brilliant efforts of Discover Puerto Rico in guiding that renaissance. CMO Leah Chandler shares the remarkable story of a start-up DMO that took its time to understand its existing brand awareness, and then strategically built out a series of initiatives and promotions that have resulted in five years of record growth to the island. Treat yourself to a masterclass in how to execute a magnificent destination marketing plan.
Gretchen Hall: On Destination Management
Don Welsh: The Future of Destinations International
Monica Smith: Achieving Success on Capitol Hill...and at Home
Julie Saupe: Developing a Sensational Organizational Culture
Mike Gamble: The DNA of Tommorow's Destination Leaders
John Lambeth: Tourism Improvement Districts
Jennifer Wesselhoff: Transitioning to Sustainabilty
Jason Fulvi & Craig Davis: Preparing for the Big Chair
Cleo Battle: Successfully Mitigating the Loss of a Convention Center
Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development
George Tzougros: The Power of the Arts in Place Making
Jack Johnson: Destination Marketing as a Community Shared Value
Julie Pingston: Developing a Sensory Sensitive Destination
Greg DeShields: The Power of PHL Diversity
John Groh: Evolving Beyond Just Destination Marketing
Katie Cook: Next-Gen Trends in Digital Destination Marketing
Bill Baker: The New Imperative of Place Branding
Deb Archer: No Fear Advocacy
Spero Batistatos: A DMO that Markets to Future Residents
Linda John: The NextGen Visitors Center
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Grow The Dream Show
The HBR Channel
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis