How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
151| Chris Shewflet | An Inside Peek into the World of Professional Sports Management
150 | Mo Fathelbab | How to Leverage Masterminds to Build Powerful and Meaningful Relationships
149 | Jordan Fietje | How to Strategize, Pivot and Maintain the Forward Momentum
148 | John Morgan | How I am Planning to Achieve My 2020 Sales Goal of $750,000
147 | Steve Wolf | Secrets to Creating a Highly Effective Sales Playbook
146 | Joe Trodden | How to Overcome the Biggest Entrepreneurial Challenges with Mindset Coach
145 | Steve Gruber | My Sales Playbook
144 | Greg Thomas | Powerful Tips for Organizational Success
143 | Stefan Gyocsi | How My Student Works Experience Helped Me Land My Dream Job
142 | Jonathan George | How to Unleash Your Inner Rockstar
141 | Jeff Chu | The Path to Success Is Rarely Linear
140 | Brandon Cornish | How I Broke the All-Time Rookie Sales Record At Student Works
139 | Steve Woodall | Critical Attributes for Professional Success
138 | Mark Jetsy | How to Adapt and Find Success in A Skill-Based Work Environment
137 | Steve Acorn | Biggest Lessons I Have Learned After Playing the Game of Business for Three Decades
136 | Vincent Watt | How to Cultivate Radical Open-Mindedness, Challenge Yourself, and Grow Your Business
135 | Dhruva Talwalkar | Lessons From My Entrepreneurial Journey
133 | Pat Dubreuil | Being Innovative During A Time Of Crisis
Power Of Acceptance
132 | Peter Bendevis | How to Take Calculated Risks and Build Multiple Streams of Income
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