How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
228 | Bob Milling | The Power of Far-Sightedness
227 | Govindh Jayaraman | Navigating Massive Downturns and How to Successfully Spot New Opportunities and Pivot
226 | Faraz Khan | Biggest Takeaways from my Student Works Stint
225 | Jody Steinhauer | Radical Change and Leading a Life of Authenticity and Integrity
224 | Sam Symons | Leveraging Short-Term Rentals for Maximizing ROI
223 | Deb Crowe | Heart-Centered Leadership and Entrepreneurship Wisdom to Inspire you Ahead
222 | Jordan Kipnes | My Coaching Philosophy and How Student Works Can Set You Up For Success
221 | Hope DesRoche | Powerful Habits of Top Performers that Make Them Shine Out
220 | Steve Macdonald | Entrepreneurial Wisdom and How I Built My Multi-Million Construction Firm Against All Odds
219 | Bill Eckstrom | Key Coaching Practices for Growth and Excellence
218 | Cory Bartrim | A Peek Into The Student Works Model and The Biggest Things that Make Us Thrive
217 | Todd Palmer | Entrepreneurial Grit and How to Successfully Pivot and Re-invent Yourself
216 | Hugh Owen | How to Pivot Successfully and Why Entrepreneurs Should Always Strive For Lifelong Learning
215 | Byron MacDonald | Cultivating the Olympic Mindset
214 | Craig Whitten | Scaling and Growing a Real Estate Syndication Business to the Next Level
213 | Michelle Tucker | How to Maximize Value and Exit Big
212 | Michael Rudzki | How to Pivot in Times of Massive Uncertainty
211 | Bill Bishop | Rewiring Your Thinking and How You Can Stop Being a Penguin in a Commoditized Marke
210 | Christine Purvis | Closing Billion-Dollar Deals
209 | Geoff Woods | The ONE Thing and How the Right Mentors Can Collapse Your Time and Accelerate your Money
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