How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
310 | Luke Fenn and Devon Thomson | Inside The Student Works Management Program PART 4
309 | Amer Abu Shakra | The Six Rules of Success that Helped me Break the All-Time Sales Record at Student Works
308 | Josh Campbell | How To Launch Cutting-Edge Businesses and Exploit The First-Mover Advantage
307 | Garth Friesen | A Peek into the World of Investment Banking
306 | Patrick Lalonde | Integrity: The ONE Thing That Can Help Your Realize Your Biggest Goals
305 | Brett Bergmann | Lighting Up 140,000 Homes in Kenya
304 | Chris Reynolds | A “Peek” into the Incredible Work Culture at KPMG and McKinsey
303 | Andrew MacGillivray | How to Build a Customer-Centric and Values-Driven Business
302 | Jamie-Lee Bongard | The Biggest Challenges Facing Real Estate Agents, and How to Overcome Them
301 | Nick Eaves | Leading With Humility
300 | John Cameron Interviews the Head Coach Chris Thomson
299 | Chris Chapman | An Incredible Career That Started with Student Works
298 | Luke Fenn and Devon Thomson | Inside The Student Works Management Program PART 4
297 | Zak Lefevre | From Student Works to ChargeLab
296 | Austin Trudeau | Maintain The School of Thought Across Any Different Situation
295 | Cade Savoy | The Secret to Becoming the Rookie Operator of Year
294 | Luke Den Tandt | From Student Works to Stromcore
293 | Alexandre Tashdjian | Put Some Small Actions to Make Big Things Happen
292 | Erin Josephy | The Importance of Self-Care for Entrepreneurs
291 | Jackson Butler | Lead From the Heart
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