Marketing MasterClass - Psychology in Communication
Business:Marketing
New Year's resolution: invest smarter in my brand. But how exactly?
In this episode we're collecting relevant insights from key marketing gurus and showcasing well documented brand choices to try to answer how to start thinking about our marketing budgets and how to assign them to building our brand salience (which is so darn difficult to explain to our CFO/CEO - as well as to the Performance Marketing, which offers very quick "results" but typically very short-term ones.
Enjoy and let me know your thoughts as always on michal.szaniecki@pentonica.net.
33. Power of serendipity in building brand concepts
32. Obliquity as a shortcut to build important brand equities
31. Simple 5 benefits of Celebrity Endorsement
30. What do we need loyal consumers for
29. Marketer as Scientist
28. Is it more important to be different or distinctive?
27. Incrementality illusion
26. Scarcity Effect decoded
25. Bigger Logo, ChatGPT!
23. In-housing media buying
22. How to win Effie Award
21. Vessels & Harbors - our time with brands
20. Fly against all odds - repositioning our potentials
19. Cornered to Wow - how procurement-led world makes marketers more daring
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
17. Brand's Job - fixers and boosters
16. Mt. Stupid - best trip to be late with innovations
15. Best Practice - nemesis of progress?
14. Creativity - with or without constraints?
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