Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own.
This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all.
It is an honor to have my Digital First Mastermind Community member, and someone that I can now call a friend, Beth Hammock on today's episode. Beth is CEO of Hammock Communications and is an expert in both Nonprofit and Higher Education marketing, and I think you will genuinely enjoy her advice as well as our conversation.
Some of the digital marketing "magic" advice that Beth has includes:
Key Highlights
[02:00] Introduction of Podcast Guest, Beth Hammock
[05:54] How Beth Got Into Nonprofits
[06:55] The Difference Between Educational Institution and Nonprofit
[08:15] The Core of Digital Marketing for Nonprofits
[14:30] Increasing Brand Awareness and Appeals
[15:52] How to Create Perfect Facebook Ads for Nonprofits?
[16:38] Are Social Media Platforms Effective for Nonprofits?
[18:51] The Ideal Google Ad for Nonprofits
[20:55] Successful Campaigns Stories from Google Ads
[21:44] The Concept of Nonprofit Membership
[23:00] Nonprofits Incentives and Businesses
[24:39] Leveraging Resources In Your Community
[28:00] Beth's Magicians Choice
[28:49] Accomplishing Video Storytelling for Nonprofits
[30:40] Services Offered By Beth
[31:45] Connect With Beth
Notable Quotes
Connect with Beth Hammock
More Info on Neal Schaffer and This Podcast:
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