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Run a Profitable Gym

Run a Profitable Gym

Business:Entrepreneurship

Gym Owner Quadruples Salary, Cuts Weekly Hours by 40 Percent

Gym Owner Quadruples Salary, Cuts Weekly Hours by 40 Percent

2023-01-26
Download Right click and do "save link as"

Gym owner Corey Lapell has more than doubled his revenue, almost doubled his membership, reduced his work hours dramatically and quadrupled his salary since August 2020.

When COVID hit, the longtime CrossFit affiliate owner knew he needed help. Corey turned to Two-Brain, and his mentor got him to take action: writing SOPs, creating contracts, installing a hiring process, rebranding and more.

The result of the hard work? Corey and his partner transformed their Vancouver gym from a labor of love into a thriving fitness business. Corey is now enjoying more time with his family, and he's able to focus on building a better business for his clients. In fact, he's now taking bold steps to purchase a building to ensure Empower is able to serve its members for decades.

Links

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Gym Owners United

0:45 - Empower's structure, business model and 2020 COVID plan

3:19 - The fear of signing up for mentorship while losing money

5:40 - Taking action when a mentor "kicks your ass" and pushes you

9:40 - Dividing roles between owners, and Corey's focus on SOPs

13:28 - Rebranding to market personal training and specialty groups

18:05 - From making $1,000 a month in 60 hours to $4,000 in 35

21:50 - Corey's advice to other affiliate owners

view more

More Episodes

Life-Saving Lessons: Gym's Instant Response Keeps Member Alive
2024-09-09
The Exact Cure for Summer Slumps in Gym Revenue in 2025
2024-09-05
Explosive Summer Revenue: Tips From Top Gyms Around the World
2024-09-02
Sevan and Coop: "This Is How We Help Gyms Grow"
2024-08-29
What Sets the Best Gyms in the World Apart?
2024-08-26
The Evolution of Gym Programming: Jason Khalipa and MDV of NCFIT
2024-08-22
Beyond "Spicy": How to Ensure Your Programming Gets Results for Clients
2024-08-19
Paid Marketing Secrets: Colm O'Reilly's Tips for Gym Owners
2024-08-16
Brand and Direct Marketing: Essential Tactics for Gym Owners
2024-08-15
Leadership in Times of Crisis: The CALM Model
2024-08-10
HR Horror Stories: Does Every Gym Owner Have Staff Problems?
2024-08-08
Staff Members: Who's Savable and Who Needs to Be Fired?
2024-08-05
Going for Groups: How Rob Sowden-Taylor Filled His Gyms
2024-08-01
Million-Dollar Gyms Don't Have 10-Cent Coaching
2024-07-29
He Had 270 Members But Earns More Now With Fewer Than 200!
2024-07-25
Huge Client Headcount: The Top 10 Gyms Around the World
2024-07-22
Essential Retention Tactic: The Client Journey
2024-07-18
Retention: What Really Matters and What's Completely Irrelevant
2024-07-15
Driving Through Sales Friction: Getting to "Yes"
2024-07-11
Scenario Solutions: Say Exactly This to Grow Your Gym!
2024-07-08
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