Today we're thrilled to have back with us Dr. Jonah Berger, bestselling author and marketing professor at Wharton, talking about his brand new book, Invisible Influence: The Hidden Forces That Shape Behavior. Based upon over 15 years of research, this new book explores how the individual, personal choices we make are often driven by others — and we're completely unaware of it. With far-reaching application in business (and not just in marketing & sales, but in how you conduct meetings!), this in...
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