Building Expertise-Driven Content In A World Of AI-Created Slop

Ruth Burr Reedy, Director of Strategy at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses can enhance their content strategy and stand out in a crowded market. Today, Ruth shares insights on how to effectively integrate expert opinions into your content to boost credibility and visibility. Show Notes

Connect With:

• Ruth Burr Reedy: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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