Optimizing Your Existing High-Value Content

Episode overview:

Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Although securing the top spot is ideal, there's no guarantee it can surpass the traffic numbers competitors ranked in spots two and three can gain. Join Ben and Searchmetrics' Content Lead Marlon Glover as they continue their High Value Content Week discussion on how to edge past the competition with your existing high-value content to secure the coveted top ranking spot on Google and the different ways you can optimize your current valuable content to competitively draw traffic to your site without achieving position zero.

Summary:

Optimizing for position zero is no guarantee you'll receive more traffic, whereas a small change such as adding photos can significantly boost traffic. Optimizing your highest-performing content for position zero ranking becomes less about content and more about the technical aspects of your site, which includes site speed, internal linking and more.

GUESTS & RESOURCES:

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Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn