Episode 17: Steve Hallowell, Sales Operations Leader, on how understanding new use cases led to higher pricing for the product line
Power Quote: "Nobody cares how much you know, until they know how much you care"
Personal Story and Lessons: Steve shares two stories from his sales operations and marketing roles at Mulesoft and Responsys. If you want to improve your sales and marketing effectiveness, always evaluate if your customers will care about your new messaging.
Closing Takeaway: Marketing and Sales need to frame conversations around a customer problem first, only then will the customer see a need for the solution.
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