Episode 19: Ryan Kraudel, a senior marketing executive, on having the big picture and doing the small things right
Power Quote: "Always pitch the bigger picture" - Marc Benioff
Personal Story and Lessons: Ryan shares a key lesson all marketing leaders need to do for their teams. While it sounds simple, not many leaders make it a priority to put this into practice. Listen to Ryan's story on his team's marketing goals, how they align with corporate objectives and how he prioritizes and says "No" to initiatives that aren't in line with this philosophy.
Closing Takeaway: Always have laser focus on your sales and marketing pipeline. You do this effectively by understanding your buyer's journey.
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