Episode 18: Karim Zuhri, Product Marketing Leader from Australia, on the need to revisit your ideal customer profile and customer touch points often
Power Quote: "It is what you do in the dark that puts you in the light"
Personal Story and Lessons: As a fearless product marketing and growth leader, Karim pushes the boundaries by publishing the product roadmap. His team makes all efforts to complete the market feedback cycle - from taking customer feedback to baking it into the product to the next logical step of enabling sales and support teams and finally, telling customers about how their feedback was incorporated.
Closing Takeaway: Product, Marketing and Sales need to align on target customer profile and segments to drive successful business outcomes
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