Sir Martin Sorrell On What It Takes To Be Successful In Business

Today I am chatting with Sir Martin Sorrell, who is Executive Chairman of digital advertising and marketing company, S4 Capital plc, which currently has a market capitalization of over $1.2 billion. He was also the CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

Throughout this interview Sir Martin speaks very openly and authentically about his journey. This interview is a great listen for anyone looking to gain powerful business insights from someone with decades of experience.

In this interview you will learn about:

• How Sir Martin got his start in business
• What it really takes to become successful in business
• How the advertising industry has changed overtime
• Why retirement is overrated
• The importance of persistence and speed
• And so much more...

Check out S4 Capital! https://www.s4capital.com/

Find this interview on Youtube! https://youtu.be/HH_AC3KXvVw

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Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro!

• Check him out on instagram: https://www.instagram.com/jake_babineau/
• Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

I conducted this interview on behalf of CUE (Cambridge University Entrepreneurs)

• You can check them out here: https://www.cue.org.uk/