Interview with Riaz Kanani - Radiate B2B
In this podcast episode, we interview Riaz Kanani, Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform.
Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B.
He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM campaigns.
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