41. Applying proven tech startup methodologies when testing your CPG product with Jannine Rane & Anush Sachdeva - Co Founders of Zing

Jannine and Anush provide a complete snapshot of Zing, including some great insight into the startup methodologies that they are actively applying while developing their business.

Every Zing recipe goes through a structured Lean Startup Methodology / feedback loop of testing, reviewing and iterating in their test kitchen community. By leveraging this system they are building products with reduced risk, strong market fit and most importantly a pool of fans who are helping to drive early growth of the business. 

If you’re in the process of market testing new SKUs and are looking for some inspiration and insight - this episode is for you!

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Founded in 2020 and located in Toronto, Ontario the team at Zing are creating chef-crafted pantry shortcuts designed to help their consumers make quick, delicious meals at home, with recipes inspired from around the world. 

Their condiments and seasoning salts are produced in small batches and are all natural, gluten-free and hand crafted by professional chefs who have worked in restaurants throughout Toronto.

Zing ships across Canada and is available in-store at a select number of independent, small businesses.

https://cookwithzing.com/ 

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