Is Blogging Even Relevant Anymore?

We're taking a look at the state of blogging as we head into 2022. Mickey Mellen has been blogging every day for more than a year.

He’s following Seth Godin's advice that everyone should blog, every day. It seems crazy, but it's largely not for the reasons you think. Here’s why to blog daily: 

• Writing daily helps you grow yourself and your thoughts.
• There are some SEO benefits, but that's secondary.
• Really, it helps open your eyes to the world, and then really unpack what you see.

So businesses should blog daily too?

• Almost certainly not, as there are different goals.
• For most of our clients, SEO is a big part of this, which is a different kind of post.
• Research keywords and write more robust (yet focused) content.

About how long should posts be? There’s no hard and fast rules but here are some thoughts:

• As long as they need to be, but that's not very specific.
• Personally, Mickey just writes what's needed.
• For business, we generally recommend a bit longer, perhaps 500-1000 words. 
• Longer form content gives more detail and content for Google to consume.

What are other advantages to blogging for your business in general?

• It's good fodder for your social media and email marketing. Much of what we produce in those channels links to our blog posts.
• It can be good for clients. We frequently send links to clients and leads with blog posts that help them understand a particular problem.

What should people do if they're interested in learning how to blog daily? Just do it. Start a WordPress or Medium blog and just start writing. Learn by doing.