Adding Capacity to an Agency- Aaron M Welch - Episode #32

Managing Partner at Lift Digital Marketing, a Full-Service Digital Marketing Agency specializing in generating leads for businesses. 

Discussion Points:

• What myth or bogus strategy do you want to bust? (Myth 1) 1:44
• What type of marketing services that you offer that do not require long-term agreements and How do you define your success metrics? 3:30
• (Myth 2) 12:22
• How does your billing model work? 21:20
• Tell us about how you got into this business. 23:32
• Is there any tip or trick that you can share? 32:50
• How is your business set up now? 35:19
• Tell us more about success and failures on working with freelancers and contractors model. 37:35
• How do you manage your team? 41:59
• What keeps you up at night? 47:03
• How do you see the future of your agency? 49:04

Takeaways 

• It can be a leap of faith to sign a contract, a six-month contract, or a year-long contract for somebody you have just interviewed
• 80% of client service is managing expectations.
• Explaining somebody, teaching something to somebody, and then seeing that light bulb come on for them, that's an awesome feeling!
• Everybody wants to hire somebody that's already baked. And that's why there are fewer jobs at the top and a dearth of jobs at the bottom.
• With the willingness to develop people, there's a never-ending potential for talent.
• When somebody says ‘yes’, it means that they're hearing you but not necessarily understanding you. You got to be real clear on conveying that understanding and being on the same page.

 

Links 

• LinkedIn: https://www.linkedin.com/in/aaronwelch/
• Twitter: https://twitter.com/aaronmwelch
• Company website: https://lift-digital.net/
• Personal website: https://aaronmwelch.com/

Busted Myths:

• The need for long-term contracts.
• You don’t need to collect payment upfront.