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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
This week, our guest is Annie Henderson, who made the change this year from membership marketing to corporate marketing at her association, ASBO International. Annie and Beth talk through how to navigate the differences of marketing to corporates, particularly at an association, and what techniques you can use to try to bring in sponsors and exhibitors at every level.
In this episode, you'll discover:
Moving from the member marketing to partners marketing mindset
Why you need to what your corporate partners’ timelines for activities
The challenges faced in winning partners and getting them engaged and involved further
Competing against bigger competitors
Moving partners beyond exhibiting
The tools and tactics you can use in corporate partnerships
The power of personas
What a treat deal “sweeteners” can be
Treating your partner like member, not a bank
Taking on your challenges and opportunities in the right order
Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.
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