#14 - Mark O’Donnell - Content, Visual Storytelling, & Showcasing Washington State.

Mark O’Donnell is joining us on the podcast. Mark is killing it in the game of digital storytelling & showing us all what Washington State & the rest of the Pacific Northwest has to offer. Mark expresses his creativity with his iconic yellow jacket and by delivering content on hiking, getting out in nature, and just being authentically himself through his art.

We dive into topics of how to develop a personal brand, diversifying your content across platforms, the art of storytelling, and more. We even give Jordan Johnson a shout-out about the book the Alchemist.

I love Mark’s consistency the most. He continues to produce and produce. I love his consistency just as much as I love his story of starting his creative journey, hiking solo, and now being the DOD (Director of Destination). Excited to see what Mark does with his content creation in 2023 and share this conversation with you.

Mark’s Instagram - https://www.instagram.com/markobreezy/?hl=en

Mark’s YouTube - https://www.youtube.com/user/Markobreezy

Ferate Instagram - https://www.instagram.com/bryantferate/

Ferate Weekly Newsletter - https://bryantferate.substack.com/

TIMESTAMPS.

(1:48) We Are Live

(4:40) Iconic Yellow North Face Jacket & Color Theory

(10:35) Why He Started Hiking

(16:35) Backpacking Sawtooth Range, Idaho

(24:00) Ferate Getting Into Hiking

(28:14) Nature, Eco-Therapy, & 3-Day Effect

(31:00) Director of Destination & Planning

(35:40) Who do you want to be?

(39:35) Good to Great For Planning

(42:10) Visual Storyteller: Back to the Beginning

(51:20) Diversify & Community

(59:20) Giving yourself credit & the content funnel

(1:07:00) Distribute To Masses

(1:11:40) Two Original Instagram Photos

(1:24:35) Don’t Should On Yourself

(1:28:40) What Motivates Ferate

(1:43:20) Being A Different Person & Mark’s Podcast

(1:51:07) The Alchemist

(1:56:00) What’s Next