Episode 94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships but improve your likelihood of generating new business.
Whether a new entrant to the associate ranks or a recent lateral hire, all lawyers have an opportunity to make a positive impact on their firm’s bottom line with this approach. On today’s episode of the CMO Series, Ed Lovatt welcomes Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder, to discuss their method for cultivating a service-oriented mindset and why Zuckerman Spaeder is investing in a BD training program to shape the next generation of lawyers.
Ed and Katie discuss:
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