Can Storytelling the Facts Save the Planet? | ENDA BRADY

In a world where misinformation and conspiracy theories are commonplace, journalists have a critical role in reporting on the facts and communicating complex scientific issues like climate change.

But how can journalists make the issue accessible and engaging to a wide audience?

In this conversation, Enda Brady, host of "Round Table" on TRT World, shares his insights on harnessing the power of storytelling and facts in reporting on climate change.

With over two decades of experience in journalism, Enda has a wealth of knowledge on the challenges and opportunities of reporting on the issue. He discusses the importance of using anecdotes, observations, and metaphors to communicate complex scientific information in a way that resonates with people. He also emphasises the importance of fact-based reporting, and the role that journalists play in holding those in power accountable.

But can storytelling the facts really make a difference in the fight against climate change?

Enda shares his thoughts on the need for leadership and collective action, and the role that individuals can play in building resilience and making a difference. Whether you're a journalist, a communicator, or simply interested in learning more about the world around you, this conversation is a must-watch.

Tune in to hear Enda's insights on the power of storytelling and facts in reporting on climate change, and discover how journalists can help to save the planet.

 

HIGHLIGHTS: 

0:02 Media leaders have a responsibility to balance positive and negative stories.

02:19 Beginning of journalism career through work experience

06:42 Social media has created echo chambers leading to the spread of conspiracy theories and misinformation.

08:47 The gap between traditional and social media sources is widening.

13:05 Storytelling facts can turbocharge your message

15:20 Climate change is a huge issue that requires individual action.

19:25 Balancing real experts with alternative perspectives

21:16 Balancing positive and negative news coverage on climate change

25:02 Leaders should educate consumers and implement sustainable initiatives

26:51 Invest in renewables and green energy for a sustainable future

30:25 Importance of election cycles and environmental policies

32:07 Leaders should prioritiSe long-term benefits for the country and the planet

35:57 Leadership changes needed for environmental progress

37:42 China's actions in Africa and renewable energy

41:27 Embracing resilience through challenging physical activities

43:17 Fitness is achievable with dedication

46:57 The elite sports mindset is valuable in any line of business

48:46 Better sleep is vital for athletic performance.

52:46 Resilience in the face of adversity

54:51 Embrace resilience and positivity in the face of challenges

 

REFERENCES:

 

Website: https://www.endabrady.com

Linkedin: https://bit.ly/3RhwuGs

Roundtable: https://bit.ly/3VAca5K

 

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