Carla Pecoraro: Truth North with Compass

In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Carla Pecoraro to dive into her fascinating journey from the restaurant industry to becoming a force in commercial real estate. Carla shares her experience of growing up with a family involved in real estate investments and how her early exposure to fix-and-flip projects in Marin County helped shape her career. She also discusses her transition from working in the Michelin-star restaurant scene to cold calling at Marcus & Millichap and how she found her niche in commercial real estate at Compass.

Throughout the conversation, Carla reveals the importance of being adaptable in a constantly changing market and emphasizes the value of cold calling and staying disciplined. Whether it's finding opportunities in the midst of bad news or guiding new business owners through the complexities of SBA loans, Carla shares insightful strategies for success.

Join us to learn more about Carla's passion for real estate, her take on the evolving San Francisco property landscape, and her advice for those considering a career in commercial real estate.

Guest Bio:
Carla Pecoraro is a commercial real estate expert with Compass, specializing in the San Francisco Bay Area. From her roots in residential investment to her current focus on all asset types, Carla brings a unique perspective to the industry.

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