Farmers Weekly’s Daniel Smith on creating and monetising a podcast for farmers

On this week’s episode of The Publisher Podcast by Media Voices, we hear from Daniel Smith, Managing Director of the Mark Allen Group’s Agriculture division, which includes brands like Farmers Weekly, Pig World and Poultry Business. His team are behind the Farmers Weekly podcast, which was shortlisted in the Best B2B Podcast category at the Publisher Podcast Awards earlier this year.

Farmers Weekly have been really smart about monetising a niche podcast topic and audience, so we discussed creating a podcast that would fit into a farmer’s lifestyle, where the podcast fits in terms of subscriber acquisition and engagement, and collaborating with sponsors to create a sale-able proposition.

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