How to Build a Bigger Audience Online - Eric Cogorno

In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue.

Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online.

Key Takeaways from the Eric Cogorno Framework:

1. Master Your Craft Before You Market
Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online.

2. The Power of the First 100 Videos
Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements.

3. Create Content for Your Audience, Not Yourself
Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer.

4. Consistency is King: Post Like a Pro
Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following.

5. Turn Viewers into Customers with Irresistible Offers
Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more.

How to get hold of Eric:

• Instagram: https://www.instagram.com/ericcogorno/ 
• Facebook Page: https://www.facebook.com/cogorno.golf2/ 
• YouTube: https://www.youtube.com/c/ericcogornogolf 
• Website Address(es): https://cogornogolf.com/ 

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite