How I made $25M in my First Year on TikTok Shop

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Brandon Castaneda, Founder and CEO at EZ Bombs. These guys took their food spice product and drove $25M in revenue in their first year on TikTok Shop. From understanding the marketplace, to creating viral content that converts, this is a great deep dive into social commerce and one brand owners do not want to miss.

Chapters:

00:00 – Introduction to Brandon & Easy Bombs

00:04 – How Easy Bombs Became an 8-Figure Business in Under a Year

01:20 – Why TikTok Shop Was the Key to Their Growth

02:50 – The Idea Behind Easy Bombs: Combining Trends & Heritage

05:15 – Starting From Home: The First Manufacturing Challenges

07:40 – Brandon’s Background in Startups, Crypto & NFTs

10:00 – Spotting Trends & Capitalizing on Market Momentum

13:10 – The Early Days: Scaling Sales & The Drop System

16:40 – Manufacturing Expansion & Moving Beyond Home Production

19:30 – Keeping Sales, Marketing & Customer Service In-House

22:50 – Organic Growth vs. Paid Ads Strategy

26:10 – Scaling Up: Amazon, Walmart, & Retail Expansion

30:00 – TikTok Shop Success & The Role of Affiliate Marketing

33:45 – The Power of Content: Engaging Audiences on Social Media

37:10 – Live Selling on TikTok: Is It Worth It?

41:30 – Future Plans: Website Subscriptions, New Flavors & Retail Growth

44:50 – The Long-Term Vision: Building to Exit

48:00 – The Entrepreneurial Mindset: Lean Startup Strategies

51:20 – Hiring, Team Building & Running a Lean Operation

54:10 – Closing Thoughts & Where to Follow Brandon

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In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

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