106: Josh Cobb: Real Estate Agents Embrace Influencer Marketing

Influencer Marketing is defined as a type of marketing that focuses on using key leaders, people of influence, to drive the brand's message to a target market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.

It's an effective strategy being widely adopted by real estate agents and teams as it becomes harder to earn attention in someone's crowded letterbox, inbox and social media newsfeed.

In this episode of Real Estate Pros, we discuss 'what is influencer marketing', real-world examples and why adopting this approach can help you reach an audience that you couldn't otherwise reach on your own.

Read the highlights: stepps.com.au