Business:Management & Marketing
Learn Advanced Metrics to Improve Sales Pipeline Health
Attribution, analytics and analyzing data is today's topic. What does the report say? Does it accurately display the past and does it accurately help us predict the future?
Marketers are in a world of big data. We've gone from nothing to overload. So there is a lot to help marketers in high tech and not in high tech of how to best use the data available to them.
"How do I interpret the data?" Perhaps a better question is, "What answers and knowledge am I seeking to move forward?"
Listen to this show to get a more organized list of what you need to know first before you even pull the data.
About our guest, Jeff Day:
Jeff is a Marketing and Product Management executive with a focus on startup and high-growth technology companies. Jeff excels at applying the right mix of marketing for the right stage of the company in order to maximize growth. With 20 years of proven success with companies such as Highspot, DomainTools, Apptio, Enodo Software, HP, PolyServe and Intel, he has run all aspects of marketing and delivered industry-leading software and hardware products. He is passionate about working with high growth product companies to help drive marketing and product strategy, build happy and productive teams and maximize company success.
It is Free