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unbillable hours - a podcast about better professional services marketing

unbillable hours - a podcast about better professional services marketing

Business:Marketing

S1E1 - Marketing Effectiveness

S1E1 - Marketing Effectiveness

2021-03-17
Download

Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to a consulting firm’s growth. Listen in to learn how to explain the value of your work to “the business” … and maybe your parents, too? 

 

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

view more

More Episodes

C2E13 - "Stacking" propositions for a multi-service firm
2025-05-09 73
C2E12 - Competing (and winning) against bigger firms
2025-05-02 103
C2E11 - Positioning, productisation and pushing boundaries with Florian Heinrichs (Consultancy Edge re-broadcast)
2025-04-11 131
C2E10 - Articulating your consultancy's point of view; designing its signature method
2025-04-04 97
C2E9 - The right way to promise consulting results (Value Proposition Design part 5)
2025-03-28 124
C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)
2025-03-21 118
C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)
2025-03-14 148
C2E6 - Why do clients come to us? A quick guide to defining your consulting firm's specialization
2025-03-07 123
C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!)
2025-02-28 146
C2E4 - How to prepare your bizdev strategy
2025-02-21 134
*Reupload* C2E3 - What success looks like in bizdev systematization
2025-02-21 89
C2E3 - What success looks like in bizdev systematization
2025-02-14 93
C2E2 - Making the case for systematized business development
2025-02-07 131
S33E5 - A new chapter!
2025-01-31 112
S33E4 - Recapping 2024 (Partnerships edition)
2024-12-27 239
S33E3 - Copying science
2024-11-29 145
S33E2 - Regarding AI
2024-11-17 126
S33E1 - Researching consulting
2024-11-01 134
S32E5 - Hard parts
2024-10-18 135
S32E4 - Acing LinkedIn-Newsletters
2024-09-27 136
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