For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 340 - The Big 5 Real Estate Team Leader Duties
Episode 339 - How to Keep Real Estate Agents Productive During the Holidays
Episode 338 - How to Build a Real Estate Team in 10-Minutes
Episode 337 - How to Increase Real Estate Sales Meeting Attendance
Episode 336 - 2023 US Residential Home Sales - Graph
Episode 335 - Real Estate Geo Farming Coaching Strategies
Episode 334 - Best Real Estate Marketing Strategies - Agent Websites
Episode 333 - How to Build a Real Estate Business into an Empire
Episode 332 - Real Estate Marketing Strategies for the Socially Reluctant
Episode 331 - Realtor Sales Scripts to Convert Buyers
Episode 330 - Real Estate Sales Scripts for Getting Commitment & Closing
Episode 329 - Real Estate Team Marketing Ideas & Sources
Episode 328 - Real Estate Price Reduction Process for Agents
Episode 327 - Real Estate Listing Presentation When Competing With Another Agent
Episode 326 - Real Estate Sales Training Program to Train High Producing Realtors
Episode 325 - How to Train Top Producing Agents
Episode324 - How to Train Real Estate Agents - the top 4 methods
Episode 323 - Listing Appointment Presentation Ideas
Episode 322 - Realtor Open House Ideas that Generate Clients
Episode 321 - Real Estate Designations and Certifications - Do they really help?
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