On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.
Does Paid Search Ever Work for Enterprise B2B?
A New Go To Market Framework to Get You MOVE-ing
How G.R.I.T. Can Lead to Corporate Marketing Success
Meet the New Hybrid Salesforce: Q&A with Tiffani Bova
Selling Into the Public Sector: Strategies & Tactics that Work
The Evolution of Successful Social Selling
How a “Velocity Mindset” Can Accelerate Sales and Life Success
How to Orchestrate a Hybrid Experience for Your Customers and Prospects
Omnichannel Experiences: Best Practices for Tactile & Direct Mail
A New Guide to Finding and Activating Innovation
Best Practices in Professional Development
Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices
The Power of Resilience in Marketing
How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results
Why You Need To Be Part Of The Company Thought Leadership Trend
How to Get and Leverage Industry Experience to Accelerate Sales
What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)
A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You
Getting Sales Enablement Right: More Important Than Ever Before!
A Former Military Officer Talks About Teamwork and Sales/Marketing Alignment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom