On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.
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What Cognitive Behavioral Therapy Has to do with Sales, Rollow-Up and Emotional Connections
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Selling with Empathy and Integrity (Right Now and Always)
More Sleep, More Sales: The Direct, Science-based Connection Between Sleep and Revenue
Sales Managers Are Who They Hire
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How to Strategically Align Sales and Marketing in B2B
How to Accelerate Growth Through Customer Intimacy
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A Mind For Sales: Sales Book Club with Mark Hunter
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