On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.
Driving Sales Performance in a Virtual World
Are Partnerships Your Next Growth Engine?
The Perfect MarTech Stack? How to Customize Software to Your Business
The Power of Podcasts & Radio (Why You Need One Too!)
Business Activity vs Lead Generation – Where True Demand Comes From
Remote Selling Best Practices from the “King of Sales”
He Predicted Marketing Automation and ABM. What’s Next?!
Partner Marketing Best Practices with the Master
The Startup of You: How to Prioritize Your Brand, Career & Future
The Art and Science of Sales Negotiations with Jeb Blount
How B2B Buys Software in 2020 (and Beyond): New Research and Insights Revealed
The Lost Art of Note Taking
New Lessons on Agility, Leadership and Focus from 2020’s Headwinds
Does 2020 Have Any Silver Linings?
What B2B Marketing and Hall & Oates Have in Common
Part User Conference, Part Woodstock. Would it Work Online?
Is Outbound the New Normal? How Prospecting has Changed in 2020
Multichannel Marketing Best Practices and Success Stories
Actions Sales Leaders Need to Take in a Recession
Creating a Predictable Pipeline with Special Guest, Cheri Keith
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström