WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
All Marketing is Multicultural Marketing
Podcasting: Why it is Everywhere You Need to be
Super Bowl Ads Without a Super-Sized Budget
Keeping Up With Rapidly Evolving Marketing Regulations
What is Happening to DEI in Marketing?
Is CGI+AI a Match Made in Heaven?
Why Customer Service Deserves More Respect
Adapt or Die: The Future of Email
Do B2B Marketers Really Care About Branding?
The Past and the Future of Branding
Multicultural Marketing Goes Mainstream
A Maverick’s Life in Marketing Data
On a Mission to make you Remarkable
Business is Here to Serve, to Respect, to Make the World Better
The Founder of Quantifiable Loyalty
Why The Future Does Not Fit the Containers of the Past
Life Lessons From a Legendary Direct Marketer
Wrote the Book on Marketing Channels
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
A Victory Lap for Marketing Innovation in 2022
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The Power of Storytelling
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Marketing Secrets Show
The Marketing Architects
The Agile Brand™ with Greg Kihlström