WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues
PR and Data: How to Use Data to Define and Refine Your Strategy
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Turning Statistics Into a Story
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Marketing in an Age of Disruption
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The Evolution of Loyalty Programs as We Approach 2019
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Corporations Die When They Don't Listen to their Customers
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