WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated
The Power of Diversity in Communications and Media
Why You (Yes, You) Need A Personal Brand
Landing a job during a Pandemic
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Navigating the Giving Season
Selling Stories in a Digital World
Marketing for Start-Up Success
Powering the Touchless Economy
Taking product insights to the next level
Moving Forward with In Person Meetings
The Symbiotic Relationship between Design and Marketing
How a History Major Got into Motorsports Public Relations
Addressing Youth & Social Justice with Digital Media
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
How marketers are reinventing collaboration during this pandemic
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
A Tale of Two Brands: The Business and Yours
Pandemic Pivots
How Podcasting Took Me From Marketer to CEO
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips