WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Staying Social on Social Media with Really Good Content
The Future of Work in Social Media
Building crisis readiness into the skillsets of students
Be the real deal: Audacious Authenticity in an age of contrived reality
Public Affairs tactics add government resources to your arsenal
How UX Design Can be the Link Between Old and New Technologies
Using Personas for Integrated Marketing Communications
How to Monetize Your Personal Brand – Hugo Pérez Podcast
You Can Be Fined By the FTC
How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
B2B Marketing in 2019
Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)
Why Programmatic Media Use Takes Out Advertising Waste
Digital Technology and Ethical Uncertainties in Strategic Marketing
Want Content Marketing to Work? Know Your Customers.
Protecting the brand: The role of brand standards in IMC
Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page
Social Media for Social Change
The Heart. The Craft. The Journey.
Public relations, with journalists, supports the First Amendment
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