WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Are data departments the modern-day renaissance capability?
Amplifying Executive Voices with Social Media
How to Use Data to Better Align Sales and Marketing?
Content Marketing is Smarter Marketing
Marketing Rebellion with Mark Schaefer
The Future of Brands (or do they have a Future?)
Never a Dull Day in Marketing
Why is it so hard to talk about food?
I said what I said. The art of internal and executive communications.
Using Data to Make a Difference
A 20/20 Vision for Your Personal Brand
Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital?
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner
What You Lose by Not SEOing Your Web Site
How to Manage Corporate Crises - Author Melissa Agnes
Showing Gratitude Toward Your Clients
B2B Demand Generation: What Really Works in Digital Advertising?
Are the Teachings of Trout and Ries Relevant in 2019?
How do you drive integrated marketing communications in large matrixed organizations?
How To Write Effective Creative Briefs. And Why It's Important.
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