WVU Marketing Communications Today
Business:Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
The Power of Diversity in Communications and Media
Why You (Yes, You) Need A Personal Brand
Landing a job during a Pandemic
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Navigating the Giving Season
Selling Stories in a Digital World
Marketing for Start-Up Success
Powering the Touchless Economy
Taking product insights to the next level
Moving Forward with In Person Meetings
The Symbiotic Relationship between Design and Marketing
How a History Major Got into Motorsports Public Relations
Addressing Youth & Social Justice with Digital Media
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
How marketers are reinventing collaboration during this pandemic
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
A Tale of Two Brands: The Business and Yours
Pandemic Pivots
How Podcasting Took Me From Marketer to CEO
Event Planning During the Current Health Crisis
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